一切为了胜利

Everything for victory

Mid 2022 Marketing Training Meeting

The era is advancing and technology is developing. Facing the ever-changing market, the growth and promotion of talents is the top priority for enterprise development. In order to more accurately and efficiently enhance the core competitiveness of sales personnel, on July 15-16, the 2022 Mid Year Marketing Training Meeting of Zhengjie Group was successfully held in the training room on the third floor of Anhui Huizhou Zhengjie Technology Co., Ltd.

In an era of fierce market competition, products are the core of enterprise survival and development. In this training, Fang Minhui, the manager of the technology research and development department, gave a lecture on "Introduction to Zhengjie Product Performance". He gave an in-depth explanation from two aspects: new products and new technologies in the first half of the year, the company's product research and development plan, and progress. He comprehensively and systematically analyzed the core advantages of Zhengjie Group's products, and provided detailed answers to sales personnel's questions through interactive Q&A.

Next, Zhu Wei, the manager of the Application Service Department, used the explanation and sharing mode to provide a diversified and detailed explanation of product applications, performance, and advantages through practical cases, focusing on the sharing of classic cases of application services and the analysis and improvement of customer complaints in the first half of the year, with particular emphasis on analyzing customer demands and giving specific improvement suggestions, The company philosophy of "customer interest first" is rooted in the hearts of every salesperson.

Later, Cao Rihou, director of the Legal Department, conducted in-depth interpretation and guidance from three aspects: customer qualification review, unconventional contract and agreement review, and statement requirements. The sales elites carefully recorded each key point, and actively raised doubts encountered during the sales process. Director Cao answered them in detail one by one, through the setting of the Q&A link, I believe it can help sales personnel better solve sales problems in future business development, and create higher benefits for the company.

Based on the coordinates of the times, listen to the strong voice of the times. In addition to offline face-to-face training, this training also includes online video training, with professional mentors providing sales teams with training content on the sales skills of the "Beauty of Sales" system sales force. This course introduces the portraits and key action divisions of top sales personnel from seven sections, and extracts ten steps to improve team sales skills. It focuses on analyzing the classic four questions of empowerment training, namely, the first question - what do you hear and see; The second question - what did you think of and come into contact with; The third question - what is appropriate and inappropriate in your current behavior; The fourth question - What are you going to do next? With the help of the answers and examples of comparing "a day for sales personnel" with "a day for sales management personnel", the charm of marketing wisdom was demonstrated. The language was full of wit, the content was detailed and effective, and the participants listened with interest.

Shopping malls are like battlefields, and knowledge storage is everyone's combat skills. In order to increase the initiative and self-consciousness of students, this training has specifically added group planning discussions and written examination of salesperson levels to help each marketing personnel establish a more comprehensive knowledge system, turn progress into a habit, make excellence a habit, and give full play to hard work in the team.

At this point, Zhengjie Group's "Everything for Victory" - the mid 2022 marketing training conference has come to a successful conclusion! In the future, let's fight side by side, unite our hearts, and jointly attack the new outstanding goal of 2022!